Direct Selling Rules

About the rules

The Consumer Protection (Direct Selling) Rules, 2021 were notified by the Ministry of Consumer Affairs, Food and Public Distribution on 28 December 2021 under the Consumer Protection Act, 2019. They apply to every direct selling entity and direct seller offering goods or services to consumers in India.

LIPU MARKETING PRIVATE LIMITED (CIN U47711KA2025PTC203011) is a company incorporated in India with its registered office at #139, 2nd Floor, 3rd A Cross, Gayathri Layout, KR Puram, Bhattarahalli, Bangalore - 560049, Karnataka. We sell garments and lifestyle products under the LIPU STYLE brand through independent direct sellers.

Read the full rules on the Department of Consumer Affairs website.

Our obligations as a direct selling entity

• We do not promote or take part in any pyramid scheme or money circulation scheme.
• Income is earned only from the sale of genuine products, not from recruiting new members.
• Every direct seller accepts the company’s Terms & Conditions at registration and completes KYC (PAN, Aadhaar and bank details).
• Each direct seller has a verifiable ID card. Anyone can check a member’s status by scanning the QR code on the card.
• Product details, prices, delivery terms and our return & exchange policy are published on this website.
• We maintain records of direct sellers, sales and payouts as required by law.
• Company registration documents are published on the Legal Documents page.

Code of conduct for direct sellers

• Carry your LIPU STYLE ID card and show it to customers when asked.
• Give customers true and complete information about the product, its price and the return policy.
• Do not make false or exaggerated claims about products or about possible earnings.
• Visit a customer’s home or workplace only with prior appointment and leave when asked.
• Provide a proper bill or order confirmation for every sale.
• Do not collect money in cash or into a personal account on behalf of the company.
• Do not force anyone to buy products or to join the business.

Grievance redressal

Customers and direct sellers can raise any complaint by phone or WhatsApp on (+91) - 6360077459, by email at Lipufashion03@gmail.com, or in writing to our registered office.

• Every complaint is acknowledged within 48 hours of receipt.
• Every complaint is resolved within one month of receipt.
• Please quote your Member ID and order number so we can help you faster.